[schaunwheeler]

It's in people's nature to take sides, and, as you pointed out, technology serves whomever happens to control it. So people who control technology should use it to try to help other people. I realize it doesn't often work out that way, but I see no reason to give up on the ideal. In the end, it's in the interest of those who control the technology to make the end-users happy. If everyone actually turned off all push notifications, companies that send push notifications would have a useless channel. It's not in their interest to spam people, and from personal experiences I can say that I think most of them know that. The tool set for sending smart notifications has just been incredibly limiting until recently.