[agentultra]

Depends on the app and the expectations of the business stakeholders.

For example, my company focuses on building media-based apps. We have a platform and internal SDK that allows us to build these apps quickly and afford-ably (and not just on iOS -- we can release simultaneously on Android, Blackberry, WP7 and others too).

There are other services that make developing apps for mobile smartphones cheaper as well.

It's a fresh market and the consumers in this market don't know the options. Not every app is a unique, bespoke snowflake that requires a massive budget and a team of highly-specialized engineers. Once they do though I think we'll see a lot of these budgets come back down a bit.