[waterside81]

Right, that's the point I was making - if you had to pay for those services to an external party, the cost goes up, quickly.

I did the server side work, my co-founder did the artwork, both at a > 0 opportunity cost I'm sure.

We designed the app ourselves, again, at some non-zero opportunity cost.

[reidmain]

But what is the app worth? This sort of creative accounting is the problem that this article is trying to highlight.

If you strip out all the bullshit making an iOS app is going to be expensive because you can't cheat time and everyone's time is worth something.

If you mention to someone that you made your app "for only $15k" this just compounds the problem because that person has a skewed perception of what an app is actually worth.

[enjo]

How many hours did the developer put into it?