[lastofthemojito]

This has been discussed a ton. They didn't grow as quickly (overhire) over the past few years as many of the other tech companies. See:

https://daringfireball.net/linked/2023/01/22/apple-avoiding-...

https://fortune.com/2023/02/10/apple-avoided-tech-layoff-rus...

https://www.forbes.com/sites/jackkelly/2023/01/27/how-apple-...

https://www.cnbc.com/2023/01/18/apple-had-slower-headcount-g...

...

[juve1996]

Which really illustrates the point - smart, sustainable business model, vs the pump and dump.