Every time I see a question like "Why doesn't Apple build $THIS?" I assume the answer is "because they'll make more money selling 3rd-party $THIS in the app store".
> I assume the answer is "because they'll make more money selling 3rd-party $THIS in the app store"
Apple has a long and storied history of doing almost exactly the opposite - any sufficiently popular third-party utility either gets bought and integrated (eg Workflow, Dark Sky) or Sherlocked (eg f.lux, Watson).
Apple takes a very long-term view of revenue generation, and the App Store commissions from $random_app are way less valuable to Apple than the LTV of a customer who’s locked into buying Macs and iPads because of Apple’s proprietary version of $random_app.
Apple has a long and storied history of doing almost exactly the opposite - any sufficiently popular third-party utility either gets bought and integrated (eg Workflow, Dark Sky) or Sherlocked (eg f.lux, Watson).
Apple takes a very long-term view of revenue generation, and the App Store commissions from $random_app are way less valuable to Apple than the LTV of a customer who’s locked into buying Macs and iPads because of Apple’s proprietary version of $random_app.