[pat2man]

But Apple tends to show off 1 or two models and let you choose the options yourself. Tesla should just focus on two models and leave the options below the fold.

[jonknee]

They do... This is the "Options" page. Here's the Model S homepage:

http://www.teslamotors.com/models

Apple has gnarly comparison pages too:

http://www.apple.com/macbookpro/specs-compare.html

[cdmckay]

I think it's hard to compare to Apple because they don't make cars. People spending > $50,000 on a car will tend to want more choices than people spending $500 on an iPad.