[EntrePrescott]

in retrosprect - re-reading my last comment again, too late for editing - I just noticed that there is a small detail error in it, owed to my technology/development-oriented bias that is too detached from the brand marketing and sales/monetization oriented mindset of Apple:

Instead of "user", the more fitting word would have been "customer", though even that would only have been a rough one-word approximation for the concept that could in the Apple brand marketing context better be described as "person (to be) suggestively conditioned to be a follower/fan who is content with being kept in a walled garden and milked as much as possible in order to be part of the circle and to continually FEEL the EXPERIENCE".

So yes, "EXPERIENCE" is key, but "user experience" in the sense that "user" has in development/tech or even specifically in UX is only a smaller part of that.