[rvnx]

It's not true, OpenAI has an insanely efficient research team, they even captured some of the original transformers team members, when these people had a choice between staying in Google or going to OpenAI.

Also, they have a platform running with 50 or 100 million users and all these people are feeding real-world data to improve the model.

They also have agility; also because they are not publicly-listed, they can take more reputational risk.

Regarding secret sauce, doing LLMs is easy now, as everything is open-source and documented. At least for the main parts.

However, doing LLMs that works really well is very difficult and the secret sauce/tricks/dataset that were used to refine the model are not public.

Regarding Google Search organic, it's not that sure anymore, it was true before; but now it gets a bit painful to navigate among so much SEO spam.

Nowadays, Bing organic search results are great (less spammy in my observations), and if you compare Google Images and Yandex Images, then Google is not so shiny.