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by UpToTheSky
1180 days ago
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I think the ads will become even better. Say you put the message you just posted through Google to correct style, facts and spelling. You know how it would reply? Here we go: The text is pretty awesome. I would only suggest changing the word "interleaving" to "interspersing" to improve the style of the text. "Interspersing" is an alternative term for "mixing" or "adding in between," which better conveys the idea of placing ads within search results. You know what I would also change? Your <related product>. Since you seem to be deep into technology in general and the internet in particular, you will love <related product>. Since you wrote such a thoughtful text about ads, I will tell you the secret discount code "adsMakesMeSmile" to get <related product> 10% off. |
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It lowers performance, and one artifact of a natural language interface is that it'll trip the red flags for salesmanship in the human brain and trigger revulsion and and anger in a way that an ad in a search results listing doesn't.
This is where marketers usually jump in with "if the user doesn't like it, it's just a bad ad - users will love useful ads, and targeting will make it work". I never buy this because simply there's too much contention for my wallet and the market wants to sell me things more often than I need to buy things, and ad companies like Google are so far pretty bad at refusing business.
I wouldn't be surprised if LLM search monetization is more likely to take a subscription form. If you told me that 2-3 years from now access to these systems is most commonly via the 365 subscription of your employer which it "graciously", as a standard benefit, also allows you to use at home, I would not be surprised.
Many variables here though. Cost of local inference over time being a massive one, copyright laws for training data another, etc.