[slyall]

I'm applying for places now. I have a cut-and-paste cover letter that I slightly alter between jobs.

Realistically though I'm applying for jobs that match my skills (more or less). It would be nice if you company is cool and saving the world but I've found that most of the time I get a job and then get passionate about the industry.

Even when the company is cool they are the 4th great place I've applied to and the first 3 I struck out at.

It's always the boring banks and such that ask you the "What attracted you to apply here?".