[bradleysz]

If I want an efficient method of receiving information, I read. If I want to listen to two people have an interesting conversation, or have information conveyed in a way unique to audio (eg. Hardcore History), I listen to a podcast. Two different mediums with two different appeals, imo.

There's also the passivity of it. I can't read while I drive, but I can listen, and length doesn't really matter in these cases because it's a way for me to pass time as much as anything else.

May just not be your cup of tea though!