[camillomiller]

It’s a wrong assumption and a marketing trick of all major page builders. For a one-person business, sure thing, maybe go with it. For all other use cases they are a liability, and a time consuming effort by people that shouldn’t be spending their (precious) time building a website for the first time.

As a web designer / FE developer and wordpress developer, I am happy they exist because they’re great business. The client starts with one template picked at random based on the wrong assumption that what you see in the frontend is tied to the template, two months in they realize that the marketing claims of Elementor or Divi or whatev where BS, and get frustrated about the unholy mess they’ve made. That’s when I get usually called in - mostly via word of mouth - to “fix the mess”. What I usually do is guide the client through why having a custom theme with flexible repeatable components is a much better idea. Then we sit down and we make a complete content outline to better structure what they’ve been scattering around the site in different pages with no separation of concerns between content, structure and graphic design (99% of the time this is really the problem they didn’t know they needed to solve first!). After that, I get to refactor the site into a lean, SEO-friendly structure, and finally I can sell them a small retainer for maintenance, because they finally understood that two hours of their time are worth MORE than a few hundred dollars they pay to a professional to keep the machine humming

So I guess yeah, thanks DIVI and Elementor?

[mewpmewp2]

Yet there are countless of business and small businesses who were able to leverage just from page builders and spin up their business viably and cheaply.