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by johnchristopher
1178 days ago
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I am in the position of "managing" for clients a fleet of ~200 websites built with a page builder. Every clients has the key to the kingdom and websites have diverged from their original look and feel. The brand recognition we sought for them is all out the window and steering back the whole fleet to a uniform design is impossible. The page builder allowed them to change everything and so they did. It's now up to a point where thousand of regular articles that should have been written with the standard editor have been written with the page builder and just can't be exported/migrated to a new theme. Of course, it's an extreme but still... |
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Also extreme I guess, but we did a lot of sites for companies where a single company has > 1000 sites (branch, departmental, intranets etc); the head office always starts with 'this is great, we want a cms that has a few templates and we don't want anyone to steer away from that', only to have the complete opposite a year later. We gave up telling them upfront a long time ago as it made us lose the pitch (seems we don't trust our product), but we have 0 companies in the past 20 years that stuck with 'uniformity / brand recognition' lark across the board. With or without page builders.
What I do not like is the waste of content; even when you use custom stuff (wp or what not), you can still make sure the content is stored in json/markdown or something in a central cms.