[lotsofpulp]

The grocery store near me sells a bigger box of multigrain Cheerios for less than the smaller box. The smaller box is on the eye level shelf, and the bigger box is on the bottom shelf, you have to bend down to get to it.

It has been like this for years. It is not just cheaper by unit, the whole box is just straight cheaper, but I can only assume people do not want to bend down? Even the prices are clearly visible from standing position.

[lozenge]

Yep, it's common for the cheapest things to be on the bottom shelf as they make the store the least money. And the way to combat it - always choose something from the bottom shelf then look further up to see if there's something you would prefer.