[aww_dang]

I view it the same way as the knowledge cards.

If your site doesn't offer more than just that little blurb, what are you doing here?

If your blurb doesn't have some compelling call to action to continue the adventure on-site, I think you've already lost the game before you started. Forgive me if this is harsh, but if the content is so vapid and uncompelling that users are better served by a simple knowledge card, there's very little value being added. Worse yet, many of those sites all have spun content on the same topic, with the same answers and tens of megabytes of bloat.

[funshed]

Harsh, no. I'm finding myself more in agreement more than ever. The future is "added value" such as making tools available, not just a answering questions with a CTA to your product/service.