[thhaar]

I'm in a similar boat to toumhi and the OP: semi-technical (basic PHP + CMS + outsourcing) with slight feature-creep and sales-sweats issues.

Besides that, I'm a WooThemes customer[1] and have been amazed at how well their model has worked. I often mention this to my HTML-template/Dreamweaver 'website designer' friends, but I think WooThemes have nothing to worry about - they're too far ahead of the curve with too polished a product to need to worry about competition. The 37signals bootstrapped article is a great overview of their progress.

So I try to emulate, only my users are not as web-savvy as WooThemes' users. It seems that more traditional sales channels must be used to overcome the chicken/egg userbase issues. But, I have time on my side, so I will persevere and hopefully manage to generate initial revenues one o' these days.

[1] Highly recommended as a quick way to get family + friends set up with a very presentable web presence.