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Everyone's been talking about how ChatGPT will disrupt search, but looking at the launch partners, I think this has the potential to completely subvert the OS / App Store layer. On some level, how much do I need an OpenTable app if I can use voice/text input and a multi-modal response that will ultimately book my reservation? Not saying mobile's going away, but this could be the thing that does to mobile what mobile did to desktop. |
The problem with those other platforms that this doesn’t address include:
- discoverability. How do you learn what features a service supports. On a GUI you can just see the buttons, but on a chat interface you have to ask and poke around conversationally.
- Cost/availability. While a service is server bound, it can go down and specifically for LLMs, the cost is high per request. Can you imagine it costing $0.1 a day per user to use an app? LLMs can’t run locally yet.
- Branding. Open table might want to protect their brand and wouldn’t want to be reduced to an API. It goes both ways - Alexa struggled with differentiating skills and user data from Amazon experiences.
- monetization. The conversational UI is a lot less convenient to include advertisements, so it’s a lot harder for traditionally free services to monetize.
Edit: plugins are still really cool! But probably won’t replace the OSes we know.