[ryandvm]

> That's one way to look at it. The other is the immense advertising opportunity these systems can provide. You no longer need to perform multiple queries and various results to get your answer. You're now essentially in a walled garden. The search/LLM platform has your complete and undivided attention.

Yup. We are entering the age of Advertising God Mode.

Google and Facebook are both going to train these LLMs directly at individual users. They're going to feed it all your email, texts, posts, comments, and page views and these systems are going to fill your feeds with bespoke advertising content that is lovingly crafted by the AI to appeal to you. No longer just product->user matching, but actual ad copy and images will be AI-tailored to wedge its way into your psyche. We have no chance against this kind of commercial psy-ops.