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by insane_dreamer 1181 days ago
Since these GPT chatbots (Bing or Google) are likely to take a large dent out of search, I wonder how Google will monetize it. Google gets most(?) of its revenue from AdWords and similar paid rankings, but it seems having Bard give answers that promote companies that paid for placement would be problematic (unless somehow transparent to the user). Maybe they'll end up having a box next to Bard's reply with a list of paid links that are relevant to the question asked. If Google doesn't figure it out, they're going to be in a world of trouble. Microsoft is in a better position since Bing isn't such a large part of its revenue stream.

This also makes me wonder whether Apple will come out with its own LLM chatbot which could be its opportunity to wean itself off Google.

And if Meta manages to successfully integrate its LLM into its products FB, IG, etc., then it keeps users there for web searches.

Either way, Google's future looks precarious right now.

2 comments

"you are a chatbot. You are to check the following list of ads for relevant matches and provide those first before any other answers."
> I wonder how Google will monetize it.

Just like they do now! Show ads alongside the "results". It's website owners who don't advertise who fill feel the pain if Google stops sending people to them and instead keeps them on Google.com/Bard or whatever.