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by insane_dreamer
1181 days ago
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Since these GPT chatbots (Bing or Google) are likely to take a large dent out of search, I wonder how Google will monetize it. Google gets most(?) of its revenue from AdWords and similar paid rankings, but it seems having Bard give answers that promote companies that paid for placement would be problematic (unless somehow transparent to the user). Maybe they'll end up having a box next to Bard's reply with a list of paid links that are relevant to the question asked. If Google doesn't figure it out, they're going to be in a world of trouble. Microsoft is in a better position since Bing isn't such a large part of its revenue stream. This also makes me wonder whether Apple will come out with its own LLM chatbot which could be its opportunity to wean itself off Google. And if Meta manages to successfully integrate its LLM into its products FB, IG, etc., then it keeps users there for web searches. Either way, Google's future looks precarious right now. |
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