No, they don't. They're still the world's most visited page [citation needed] if they start to automatically integrate Bard into every search they have their 99% of market share even with an inferior model.
Not everyone is an ML enthusiast. All these model releases mean absolutely nothing to the public. They need a product, not a Github repository, not a CLI or API.
And from what I see, none of these models are as good as ChatGPT so what's the point of counting them?
They have a few more years to pull that off.