[bobdvb]

I work for a streaming service and we deliver to Germany, we have pre-rolls before any ad-break which say "Werbung" to mark the entry to an ad break (and I think another marker on the exit of an ad).

Interestingly, we do sports and we don't have to have any labels during the game to cover the extensive in-game advertising/branding, just the specific ad media we insert.

I wish more YouTubers would cleanly delineate their adverts. Crowbarring sponsor messaging into every opportunity or writing the script so that it smoothly transitions into an ad seems very deceptive to me. I understand "sponsored video" is a grey area, but it doesn't have to be so messy.