| > they're reviewing a product that was provided to them, for example. Anyone outside of Germany probably wouldn't see that as a sponsorship Depends. For example in Norway, a few years ago Norwegian tax authorities said that “influencers” need to declare items they received as income. From the official website of Norwegian tax authorities: > Må jeg skatte og av hva? > […] > Gratis eller rabatterte produkter/gaver med økonomisk verdi, som for eksempel sminke, hår- og hudpleieprodukter, bøker, klær, reiser, spill, teknologisk utstyr, barneutstyr m.m. Dette skal inntektsføres til omsetningsverdi (eventuelt omsetningsverdi fratrukket det beløp du har betalt for varen). https://www.skatteetaten.no/bedrift-og-organisasjon/rapporte.... Translated to English with Google Translate: > Do I have to pay tax and from what? > […] > Free or discounted products/gifts with financial value, such as make-up, hair and skin care products, books, clothes, travel, games, technological equipment, children's equipment, etc. This must be recognized as income at the turnover value (if any, the turnover value minus the amount you have paid for the item). And likewise we have guidelines about marketing done by influencers > Veiledningen er i hovedsak ment for annonsører som benytter påvirkere i markedsføringen sin. Den retter seg også mot påvirkere som får betaling eller andre fordeler for å omtale eller legge ut noe om produkter, tjenester eller næringsdrivende på sine profiler i sosiale medier. https://www.forbrukertilsynet.no/lov-og-rett/veiledninger-og... Translated with Google Translate: > The guide is mainly intended for advertisers who use influencers in their marketing. It also targets influencers who receive payment or other benefits to mention or post something about products, services or businesses on their social media profiles. |