[yieldcrv]

and the celebrities simply need to disclose what their compensation is, when the asset involved is already determined to be a security. I would actually like to see that practice extended to consumer products that aren't securities.

unfortunately here, the SEC is still relying on an ambiguous interpretation of securities, unilaterally deeming something a security and simultaneously charging people that promoted it, who are relying on assurances and a parallel set of behaviors that something is not a security.