[theptip]

The upsell is easy to envision though. Just like GitHub.

If developers all use it for their own projects, you have a viral growth engine. And you can charge a lot more for the enterprise license.

SAML, fine-tuning on your private repos, etc. - this could be a very expensive seat with all the options added.

[moonchrome]

They already have enterprise licenses at 20$/month I generously quoted above (personal is 10$/month), and I think they might have a tough sell when you consider privacy/IP concerns.

I think they are just trying to establish themselves in the market and how the market will play out will be seen over the coming years.