FTC recently levied a half billion dollar fine against Fortnite.
The positions they're taking on AI are conservative and very basic (read: clear) because they're a foundation that the FTC will continue to build upon.
Hostile nation states will be dealt with by the CIA and DoD. Gangs will be dealt with by the CIA & FBI. Etc.
FTC is communicating to the businesses under its purview that they can and will levee massive fines over this stuff.
Anyone who's worked at a large tech company can tell you that the FTC is taken very seriously.
"Are you misleading people about what they’re seeing, hearing, or reading?"
genuinely causes some people to lean back from their monitors and reconsider some choices.