[ahmed_ds]

I would really love to hear a bit about Zapier's pursuit towards innovation.

There are quite a few workflows automation platform out there. It is now an entire industry. With nocode being more and more popular, there is a lot of "Alternative to Zapier platforms".

This makes me wonder, is innovation in no code workflow automation platform limited to just new API services? Or is there possibility to innovate in a new way? Some of Zapier's competitors have integrated programming language interface, spreadsheet element etc.

As the OG workflow automation platform, what does innovation mean to Zapier beyond hosting an API service?

[Reidoutloud]

Replying as the PM on the NLA API. But you might want to check out some of the other tools Zapier is building that go beyond being an API connector. Also keep an eye out for more AI stuff soon! https://zapier.com/early-access