[huhtenberg]

> are you suggesting an entirely different shape?

I would say so. Right now it looks like a collection of odd angles. Everything's angled. Also the stand is visually split into the front part and the back part, and it feels like they can be snapped apart like a chocolate bar. I would consider something like [1], whereby the outer shape is perfectly boxy, and there is angled recess for the phone. This is not unlike the original stand, but it's a very natural design choice if one goes for a simple look.

Another options is something like [2], which is also very simple and clean looking and yet has enough interior space to house your stuff. Proportions might be off, but you get the idea.

[1] http://img825.imageshack.us/img825/8940/iphonestand.png

[2] http://img684.imageshack.us/img684/5365/iphonestand2.png

Work on the design. It's an Apple userbase you are targeting, design is your product.