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by prawn 5252 days ago
Start a community site regarding something you're passionate about. Blog, forum, etc. Make it clear within that community that you're a web developer and always be clear about the sort of projects you can help with. You need to be in it for the long haul because it won't take off for a while but will help you later. That worked for me at one point many years ago. An alternative would be to become entrenched within another community that is already established. Make sure you're passionate about the topic at hand (sport, hobby, etc) or you'll stand out as an imposter.

Build a personal site - nothing crazy and nothing that is difficult to update or requires constant maintenance to stop it looking dead (e.g., blog component or 'latest news').

Make sure friends and family all know exactly what you do and that you're looking for work. They'll keep an ear out for opportunities. Sometimes they might be over-enthusiastic, but any lead has value. If your work queue is empty, you can handle a few time-wasters or painful jobs to get your start.

Major charities will usually turn down offers of unpaid online work (they want donations) so try for smaller ones. Or community sports groups. Companies may be wary of someone without a portfolio but given your spare time, you can afford to design a concept to prove your ability - no obligation to them. There is a line re: 'work for free or full-rate, but never for cheap', so you might have luck doing some charitable freebies rather than cut-price for small businesses.

Remember that the little jobs will often be the most painful, so don't give up when the early projects drag out. Always be building in your head a picture of how long certain types of tasks take you. Track it manually if you need to - concept design, cut to HTML/CSS, etc.

Business networking can help. Many areas have little small business organisations that will have get togethers or advisors.

Especially look to connect with marketing people who work for small businesses with suppliers/sponsors/etc and marketing freelancers who need a go-to web guy. Make an initial contact through an unrelated interest rather than going in with a sales pitch immediately IMO. If you are a strong programmer, speak with small graphic designers who likely farm out their backend work. Or if you're a designer, try to get a feel for which IT companies want a designer they can tap either as a contractor or someone directly in contact with their client.

(Me: Web developer about to complete a 14th year in business, now with two employees. Started by working on the side during an on-the-job traineeship. All work is now just word of mouth; have never advertised, barely bothered networking, etc.)