[kevingadd]

"otherwise it wouldn't be everywhere" is not reasoning that holds up in practice. Startups pitch investors a compelling argument for why they're going to be the next big thing, then spend millions (or billions) on scaling up and out in order to prepare for the inevitable hockeystick growth that is going to ensue.

So we may just be seeing some point in the "spend and grow" phase of the startup that precedes it collapsing when it turns out nobody actually wants to play video games at a urinal.