[vecter]

I still think that what you're describing would sound like the vague passive general corporate-talk that everyone complains about. I personally don't find any problem with it, since if I were in their shoes, I'd write the same thing. But I'm always skeptical when people say that they would do it differently as the CEO. Once you actually have that responsibility, your perspective changes. There is no point in doing anything different than what pretty much every CEO writes, and that's because they do write the most optimal thing from a business perspective, as "lame" as many may find it.