[permo-w]

this is actually untrue. yes it’s a decent signal of bollocks, but this is a perfectly interesting and well-written article

those headlines and similar clickbait techniques are annoying, but they’re seen as a necessary evil by plenty of “good quality” content creators and editors

this is especially evident on youtube, where it appears as if you literally cannot gain mass success without surprising facial expressions in your video thumbnails

if you think I’m exaggerating, open Youtube in a private tab and see how many of the recommended videos don’t have someone pulling an unusual facial expression in them

plenty of these videos are of perfectly good quality, but in order to succeed they have to follow a shadowy pattern