That’s interesting about the name, I didn’t know that. However, I don’t think it’s racist. A Japanese marketing firm designing a brand for Japan chose the name with 3 Ls because that letter doesn’t exist in Japanese, so would seem more like a non-Japanese, American brand.
That seems very different from someone choosing it to laugh at how some people can’t say it.
That seems very different from someone choosing it to laugh at how some people can’t say it.