[pwinnski]

If you're selling luxury goods, then sure, exercise your imaginary "moral imperative" all you want.

When you're selling something people need to survive, like food or medicine, your moral imperative runs in the other direction, and profiteering at the expense of deep need is immoral in the extreme, especially if there are factors preventing competition so you have a captive market, like increased corporate concentration or a government-enforced monopoly.