[gumby]

> When a flight has both IFE and this "iPad experience," I almost never see anyone using their own device.

I don't like the IFE screens because of terrible hardware (unresponsive screens) and software. I always use my own device.

But you're right -- I generally don't even want to interface with the IFE and either leave it in map mode or off, if that's possible. Occasionally there's a film I'd like to watch, but never enough to watch on the seatback. On my ipad, OK.