[tlianza]

> It's not illegal, or even particularly immoral

Are you sure it's not illegal? From the bottom of the copied page:

"All text and design is copyright ©1999-2012 37signals, LLC. All rights reserved."

[ceejayoz]

Adding a copyright statement to a page doesn't change copyright laws. A court would have to side with you, something that's by no means guaranteed.

[tlianza]

Right, they'd have to go to court and be found guilty of copying this copy-written work... I guess you're right that it's not guaranteed, but it's hard to imagine this wouldn't be a slam dunk.