We started by sponsoring newsletters and google ads. But it didn't convert and we didn't have the budget to keep experimenting.
Then I started being active on indiehackers.com and reddit to first ask for feedback, then eventually sharing my learnings and lesson in blog post format. This showed promise and got us to a couple sales per week as other founders got curious about us and then considered us when they needed a logo.
Eventually what really helped is twitter. I started tweeting in summer 2021 and talking about what I was going through, and noticed people cared and it led to more traffic to our site. So I decided to go all in and dedicated hours per day on it, trying to bring value and grow. After a few months we 10x revenue and it hasn't came down since (although it fluctuates).
The other thing from twitter is that I met so many people in the industry, this led to hundreds of SEO backlinks from people's blogs writing about us from interviews, podcasts, recommendation articles and so on. This was really the spark that made us go from invisible to visible.
Now this year the big push is to write high-quality blog posts about branding for startups. Hopefully to get some SEO traffic and grow sales even further.
Then I started being active on indiehackers.com and reddit to first ask for feedback, then eventually sharing my learnings and lesson in blog post format. This showed promise and got us to a couple sales per week as other founders got curious about us and then considered us when they needed a logo.
Eventually what really helped is twitter. I started tweeting in summer 2021 and talking about what I was going through, and noticed people cared and it led to more traffic to our site. So I decided to go all in and dedicated hours per day on it, trying to bring value and grow. After a few months we 10x revenue and it hasn't came down since (although it fluctuates).
The other thing from twitter is that I met so many people in the industry, this led to hundreds of SEO backlinks from people's blogs writing about us from interviews, podcasts, recommendation articles and so on. This was really the spark that made us go from invisible to visible.
Now this year the big push is to write high-quality blog posts about branding for startups. Hopefully to get some SEO traffic and grow sales even further.