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I'm not defending all of Getty's business practices, obviously. But my understanding of what Getty is selling is both convenience and a degree of legal protection for media buyers. If you buy an image from them, they will, in writing, guarantee you that it is legally permissible to use, provided you follow the terms of the agreement. https://www.gettyimages.com.au/eula [Australian terms], Section 9 reads in part: Representations and Warranties. Getty Images makes the following representations and warranties: Warranty of Non-Infringement. For all licensed content (excluding content marked “access only”), Getty Images warrants that your use of such content in accordance with this agreement and in the form delivered by Getty Images (that is, excluding any modifications, overlays or refocusing done by you) will not infringe on any copyrights or moral rights of the content owner/creator.
Additional Warranties for Certain Content. RF: For licensed royalty-free content (excluding content marked “editorial” or “intended for editorial”), Getty Images warrants that your use of such content in accordance with this agreement and in the form delivered by Getty Images (that is, excluding any modifications, overlays or refocusing done by you) will not infringe on any trademark or other intellectual property right, and will not violate any right of privacy or right of publicity. RM/RR: For licensed rights-managed and rights-ready content where Getty Images specifically notifies you that a model and/or property release has been obtained, Getty Images warrants that your use of such content in accordance with this agreement and in the form delivered by Getty Images (that is, excluding any modifications, overlays or refocusing done by you) will not, where a property release has been obtained, infringe on any trademark or other intellectual property right and/or will not, where a model release has been obtained, violate any right of privacy or right of publicity. |
The problem is when they sue people for using public domain images, claiming that they own the picture.