[albertcardona]

Thanks for sharing. The random pricing scheme reads most evil of all. Perhaps a conclusion is that there is no such thing as a naked price--all pricing schemes have psychological load, whether intended or not, because the consumer will add it.

[fallentimes]

Why is random pricing evil?

[albertcardona]

Because of the pretension of being real--as in, adjusted to the real price--when they are not.

[fallentimes]

Sorry, I'm still not following (I could very easily be missing something so I apologize if this is the case). As long as the buyer isn't being forced to buy, how can variable prices be evil?