you play in the mud, you're going to get dirty. if your entire marketing company focuses on social, then why that doesn't fall into "all eggs, one basket" concept is beyond me. Sure, it's much easier to get a company rolling when you have to do nothing but use the product of someone else as the core of your business, but why that's not an immediate red flag to someone in that position is something i just don't understand.
This has got to be the most platitudes I've ever seen stuffed in a single comment... I almost want to say it's satire.
But yeah, there's a lot of real valuable businesses built on existential risks. We're currently getting a reminder that our banking system puts all its eggs in the idea not too many people will ask for money at the same time.
Optimizing for black swan events is just generally not good business.
Marketers and customer service need to be able to manage their social accounts, that's a product space which inherently relies on API access to those website. Maybe you wouldn't want to build that product, but clearly somebody will.
Could you just use API's IG app uses itself to manage accounts? And scrape the data you need with GET requests behind a proxy list? Before any public APIs everybody was doing it, is it any hard these days to fall back to regular user API instead of some fancy regulated 'developer-only' API?
Sorry that’s nonsense. Companies spend hundreds of billions of dollars on FB and IG marketing (presumably because they see a benefit) and are willing to pay companies to help them do it.
Many companies large and small rely on getting most of their business from a single entity, whether that’s the US military, Ford, or contractors working at a local company.
Of course, that doesnt need to be said. But tell that to the entrepreneurs that sold businesses that rely on another platform for millions of dollars. If they listened to your advice, they would probably be nowhere as wealthy
Yeah, I don’t think it’s right to say “never try.” It’s more, “never lose sight at how brittle your business is. The other company owes you nothing if it’s not written in a contract. You aren’t a victim when it breaks your business.”
Part of these types of businesses is accepting that risk then, and knowing that despite doing everything right, your business may be unceremoniously shut down because of some PM’s whim. I wouldn’t want to be in that kind of position, but I guess more power to those that do.
You don't understand risk or business if you think a good business mitigates all risks, or even its largest risks.
The biggest risk for a medical company is harming patients. Do they just throw up their hands and stop being a medical company?
The biggest risk for social media firm is the social media they serve through goes down. So what, they throw up their hands and stop being a social media firm?