I was just attempting to parallelize a makefile (~500 files, ~20 minutes per file), and I was not happy with the experience. Make syntax for globbing is not ideal. Doubly so as my files had spaces inside of them. All solvable of course, but I feel more comfortable leaning on a parallel/xargs/find workflow than esoteric make syntax to handle the realities of filenames in the wild.
Which is a shame - 95% of my make usage is PHONY targets where I have a task and not a generated artifact. My current use case would have greatly benefited from the native parallelism and the ability to restart only failed files.