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by jcampbell1
5252 days ago
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> That's one giant leap closer to where the money comes from (people). That statement is backwards. Facebook sort of knows what I kinda like, but Google knows exactly what I want, right now. If I type "Escort midtown manhattan" and click the Google ad, Google will make about $4, which is more than Facebook will make during an entire year by guessing what I want. Search ads are 1-2 orders of magnitude more valuable than perfectly targeted display ads. * The escort example was to only prove the point that wants are where the money in advertising is, not people or interactions. |
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