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by wodenokoto 1186 days ago
The current HN headline [0]makes it clear what this is, but the actual website makes it really difficult to understand what their value proposition is, other than “designed in Italy made from Egyptian yarn”

[0] “Clothing designed to confuse facial recognition software”

1 comments

The web site copy is terrible! Every sentence vaguely hints at what the product is for without outright saying it.

> Cap_able offers a high-tech product that opens the debate on issues of our present that will shape our future. Cap_able wants to have an impact on society, creating awareness on contemporary issues through highly innovative design products from a technological and ethical point of view. [and even more of this]

Ok, ok, but what… is… it…?

Perhaps that’s deliberate for plausible deniability both for the seller and buyers.