That's odd. I can read the entire WSJ article, and I'm not a subscriber either. However, if I click links to other articles about half the time I only get the first paragraph.
As far as I remember the WSJ does some referrer magic that if you have the right referrer it will let you read the whole article. Otherwise you are greeted with a subscribe link. This has been my experience in the past.
Personally I feel if people like the WSJ want to stay out of the linked web we should just leave them there. We should not encourage "rewrites" either, thats not real journalism.