[burkaman]

I think the best strategy is to do both. Publish on your own site so you have control and aren't fully dependent on someone else's service, and then also post to Substack and wherever else your audience is.

https://indieweb.org/POSSE

[ghaff]

I don't think Medium has a lot of cachet at this point but I used to publish on my own blog and cross-post anything I thought have broader interest to Medium. Lately, I'm mostly on content marketing sites which have promotion machinery. I think this year I will start posting more on my personal Blogger site and do professional stuff on a new hosted Wordpress site.