[k-mcgrady]

Would it not classify as fair use? (I don't mean to defend Sky but I thought using media for the purpose of news was considered fair use).

[alextgordon]

I'm not a lawyer, but judging from the wikipedia article, it seems unlikely. This isn't a video of an "event", it's a video describing an event. Sky could have perfectly well made their own video.

http://en.wikipedia.org/wiki/Fair_dealing_in_United_Kingdom_...

In particular

    Photographs are excluded, however; Cornish, Llewelyn and
    Aplin write that this is "in order to preserve the full
    value of holding a unique visual record of some person
    or event".

Does a video count as "photographs"?

[RBerenguel]

I don't think using media created ad-hoc to show how something works is fair use. It's like Fox News showing footage from National Geographic (without paying)