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by tablespoon 1186 days ago
> Is this a feedback loop? We keep increasing caffeine content because we need more for our beverages to have the desired effect for customers?

Jolt was marketed to kids, and had twice the caffeine of other sodas. Coffee is an entirely different beverage, marketed at an entirely different group (at least it was when I was in school). What was the caffeine content of coffee in 1950, and how much did people drink? That's what you really need to compare the Dunkin Donuts Large Ice Coffee against.

1 comments

Well there’s also energy drinks that are double jolt.