Hacker News new | ask | show | jobs
by Avicebron 1185 days ago
I think that part of what limits what creators can do on twitch comes down to what the advertisers are willing to put up with, it's likely more that advertisers are leaning on twitch who are then leaning on creators, vs just twitch leaning on creators.

As for kick, they seem to be actively ignoring/rejecting these limitations (potentially because they at least partly externally funded by stake (online gambling platform) and kick was a response to most gambling being banned on twitch). I'm not sure how long they can maintain this if they want to stay profitable/attract people to their platform.
2 comments
sebzim4500 1185 days ago
These online gambling platforms have no shortage of money, they were paying out 7 figure amounts to content creators for one stream in some cases. It's possible they can run the whole site through their marketing budget.
link
radicalriddler 1185 days ago
Yep, this is my theory as well. The viewer isn't being advertised to by third parties, they're being advertised to by the owner of the platform. If they can get people hooked on gambling, they'll make just as much money as advertisement.
link
unity1001 1185 days ago
> what creators can do on twitch comes down to what the advertisers are willing to put up with

Eh. Then those advertisers will have to create the content from now on...

link
echelon 1185 days ago
I'm tired of advertisers being averse to content most people find unobjectionable.

Advertisers need to get comfortable with nudity, swearing, and the whole range of non-abusive human behavior. They're almost as bad as the credit card companies with linking morality to commerce.

YouTube is slowly starting to relax, so I'm hoping the shift is happening.

It's okay if the person appearing next to the Big Mac says "fuck".

link
corobo 1185 days ago
They are. Brands are starting to stream directly. Game companies especially.

If not streaming directly, they're in channels where the streamer is playing their game. They'll give out DLC codes so that the streamer plays the game longer and the game studio makes a mint off the back of the viewers. Content created.

A 20 quid DLC key gifted to the streamer will buy you an hour long gameplay ad easily, usually way longer.

There's so many streamers out there they just sort by view count and cherry pick the brand safe ones. They don't need to change their criteria.

link