[muyuu]

You can also do it lower level with AVR microcontrollers and a bunch of sensors. Arduino itself is a simpler, higher abstraction enabling architecture that doesn't compete with industrial level electronics in terms of cost/performance.

This is simple a higher abstraction framework. Something I can probably entertain my SO with.

I'm CS/EE and I'd still use something like this and enjoy it. If I had any time left for distractions right now.

Might take the plunge.

[glimcat]

I like a little (cheap) abstraction in my device development. I can always go back and bitbang in Assembly later once I'm certain what I want it to do.

I also think that reprogrammability is a significant feature for some of these IOT applications, so it may make sense to maintain compatibility with the Arduino stack longer-term if possible - and since it's open, you can do so while using your own board.