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by bioemerl
1194 days ago
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Developers don't pay that 30 percent, users do. You could even say that steam is a customer of the developers (I buy your game at x to sell for y), and the average person is a customer of steam and the devs. I don't really see the customers or the developers as the core. Both groups tie into each other in a big network effect. |
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If game developers and publishers could get the same audience without steam and the 30% tax, they would in a heartbeat.
They'd probably cut the price a little to expand sales and enjoy the wider margin. Margin that could be spent on salaries and growth.
Thankfully Valve is investing its proceeds in developing competitive products that enrich the industry and not just skimming.