Another note: the demo data [0] is behind an HTTP link. Consider getting it behind HTTPS. My browser was complaining about downloading the data from plain HTTP.
More notes: your registration form to access the data requires that someone have a google account. While this isn't an issue for most, I'm not comfortable doing anything with Google anymore and I have as little to do with them as possible.
Does the prize include a PhD? /s Because, this sounds like a dissertation-level project, and that prize money is less than the cost of supporting a grad student, or a post doc for a couple of years. That said, I think this is soo freaking cool.
[0] https://gist.github.com/janpaul123/280262ebce904f7366fe4cc15...